The conventions of a digipak advertisement in a magazine include (but are not limited to):
- Artist name
- Album and single name
- Main image
- Release dates/out now or pre order
- Rating and reviews
- Brand identity (fonts/images/texts)
- Available on iTunes/amazon
- Record label
- Formats available on
- Websites
- Includes ‘the single’ or ‘the video’ or ‘exclusive’
- Logo
This advertisement shows that Jay-Z thinks he is the leader of rap as he calls himself 'the president of hip-hop'. The name of the album 'Kingdom Come' which also has connotations of royalty and religion, as it is a quotation from the Christian Bible. The text is a brilliant white colour which contrasts very well with the dark black/red background. The advertisement also shows a release date, and tells us that the album will include the single 'Show Me What You Got'. The advert also includes the website of Jay-Z's record label, as well as the logo in the bottom left and right corners.
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