Music Video Analysis 1

Migos- Get Right Witcha (https://www.youtube.com/watch?v=HeyfOEb7ET0)
The Video opens with a shot of a cactus plant, which shows that the video is taking place in a hot environment. We then see slowed down bokeh shots of farm animals, such as horses and chickens. The video is clearly being filmed on a ranch in a hot area of the world, likely southern California. The group rarely strays from the conventional, classic rap video formula of expensive cars, iced-out jewellery and beautiful women. This video uses an untraditional backdrop by filming at a southern California ranch. The video cuts between shots of the three rappers at the ranch and in a club setting. Quavo, the first one we see, is seen smoking marijuana, which is a typical convention of a rap video, and a stereotype of rappers.

As the video progresses slightly further, we hear lyrics, which are accompanied by Quavo lip-syncing, and gesturing with his hands. It is easy to spot the excessive amount of diamond-covered jewellery which he is wearing, including things like chains around his neck, rings, bracelets and watches. The footage frequently cuts between Quavo and the rest of the Migos, and we see that Offset, the one in the black jumper, performs a gesture with his arms which is in time with the beat. As he does this gesture, the footage slows down as the group continues to walk with the camera following them head on. The video frequently cuts Quavo and the other Migos in and out, varying the focus of the video between them.

This similar filming strategy continues throughout the video, changing between each rappers verse. The video often cuts between shots of expensive sports cars such as Lamborghinis, Bentleys and Ferraris. It shows the cars both in a stationary mid shot, and with the rappers inside them driving them on the road. there is a large amount of filler-footage of the cars which is rapidly cut between footage of women wearing minimal clothing, dancing in a desert setting. There are repetitive mid-close-ups of the rappers, who are sometimes having their clothing adjusted by stage hands, like they would have on a photo-shoot/video-shoot.

One of the shots which caught my eye the most, was a mid-close up of the rapper Offset with a bright strobe light as he rapped part of his verse, there is a large amount of emphasis on his clothing and jewellery, which is a typical convention of a rap music video.