Monday 11 September 2017

Stills of music videos- Analysing Costume


When it comes to clothing and fashion, Migos are iconic. Since their rapid growth from 2013 to present, they have been seen in all kinds of designer clothing.

It is clear to see that Quavo (1st Right) is dressed in (no doubt) a designer suit jacket which has been tailored to his size. Underneath he is wearing a plain black t-shirt in order to make his jacket stand out more. He is of course wearing his custom-made 'Yoda' Chain, which is completely covered in diamonds, along with the 'YRN' and 'Culture' chain which represent their collective known as 'Young Rich N****s' and 'Culture' is the name of their new album which features this song.

Offset (Left with arms raised) is wearing a simple but elegant black long sleeve shirt, accompanied by his diamond covered watch and other assorted jewellery. Throughout the video, the trio change their costumes fairly frequently, but maintain a theme of high-fashion chique paired with a hint of ranch-esque clothing as seen with their use of denim later on in the video. They appear to dress in a feminine way, but this is to show their physiques and it is also just the way that designers create their clothing.
 
In the music video for 'Skywalker' By Miguel, he often changes costume to suit the lyrics in order to provide a link between his visuals and lyrics.

When he raps the line "I'm outstanding so I stand out" this shot is shown. He lip syncs the line and he clearly stands out as the lighting is focused on him as well as the camera. He is also the only person wearing light clothing, as the women around him are all wearing black or dark clothing.
Travis Scott features in the 'Skywalker' music video and is shown wearing a large amount of diamond covered jewellery which he references on his line "Ice all on my chain, Imma...". It may be difficult to see, but in a few shots we can see him wearing Jordan Basketball shoes which he also references on the line "In my 23's having a Jordan moment". '23' refers to Michael Jordan's number when he played in the NBA. His clothing is very simple and slightly oversized, making him appear like a skeleton which is what he maybe trying to show, as he often makes references to the underworld and other demonic imagery.


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