Monday 31 July 2017

Music Video Analysis 5

Miguel- Skywalker Ft. Travis Scott- ( https://www.youtube.com/watch?v=76O3w4pt0CA )

The video opens up with a close up of the artist Miguel. he is wearing a beret and red clothing and a muleta (stick with read fabric attached). There is a simple white text which reads 'Miguel'. The lyrics begin 'Quick to dead the bull like a matador' which links to his clothing. Matadors typically wear red clothing to anger the bull which they are going to fight and possibly kill. Miguel refers to 'bull' meaning 'bullshit' in this case, and means to say he is quick to avoid it. The camera quickly turns to face a Dodge Challenger which symbolises the bull in this case, and then flips back to Miguel, who confidently winks as the camera moves to a POV shot from the inside of the car. The shot then changes back to a low angle shot of Miguel holding the muleta out as the camera goes towards it. The video then smoothly transitions to Miguel sitting on a surf board in the ocean. He continues to deliver his chorus with women around him.

To link to his lyrics 'Celebrate everyday like a birthday' Miguel is presented with a birthday cake when he delivers the line. This is part of Goodwin's theory of music videos in which he says that a music video should include links between the visuals and lyrics. Throughout his entire first verse, there are constant links to the lyrics in the visuals, such as 'I'm outstanding, so I stand out'. The link between the lyrics and visuals is that he is in a crowd of people, but the light is only shining on him which makes him stand out. There is a short part when he mentions the movie Top Gun where he is dressed in a similar way as Tom Cruise, the star of Top Gun where he is a fighter pilot.

After repeating the chorus, Travis Scott is introduced as he starts his verse. The backdrop for Travis is bright, with neon lighting behind him, which causes his to appear as a silhouette. The camera shots are very fast and almost give the video a kind of psychedelic feel to it. Travis is known for having outrageous and trippy visuals for his music videos such as 'Goosebumps' or 'Pick Up The Phone'. There are only a few links between the lyrics and visuals, such as the line 'Wilin' with the paper', where he is seen with large amounts of cash. Then he says 'Ice all on my chain...' which refers to the diamonds on his chain, which look like ice.




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